There are many types of YouTube videos you can create. From unboxing videos to vlogs, here are a few video formats which are successful on YouTube:
These types of videos show a YouTuber opening a product’s packaging and it captures their initial reaction when seeing the contents. This is a favorite among YouTubers and is practically a cultural phenomenon now. Unboxing serves as a way for brands to showcase their products through influencers and also helps viewers make a purchasing decision.
These are usually walk-through videos where a task is taught to the viewers through step-by-step instructions. Some of these also show the ins and outs of a product or service, sharing details of features and use-cases. The common categories where you’ll see how-to videos are beauty, tech, cooking, automotive, etc.
Product reviews are just what it says. A YouTuber talks about a product (or a service) and what they think of it. Unboxing videos can be considered as a subcategory of product reviews in some ways, but it is a niche by itself. The most popular product review videos are about technology, but that can be about anything including movies, beauty products, restaurants, etc.
Comedy videos and their variations which invoke laughter and thought and provide entertainment is another type which is popular among viewers. Another variation of comedy videos is a “prank” video which shows YouTubers play social experiments and practical jokes on friends, family members and also fellow YouTube creators.
Tag videos are hugely popular on YouTube, where various creators do the same challenge or a video meme in their own unique way.
Gaming is a very popular format on YouTube. Video game play by YouTubers takes various formats such as livestreams, game walkthroughs, tutorials, challenges, reviews, etc.
Abbreviation of “Autonomous Sensory Meridian Response” is a unique genre on YouTube that includes videos that causes a soothing effect through audio and video inputs. ASMRtists as they’re called, these YouTubers can trigger zen-like ASMR reactions that help viewers to relax.
Many influencers incorporate vlogging (or “Video blogging”) into their channels capturing their everyday life, thoughts and feelings. The content is similar to a “video diary” capturing authentic, unscripted musings.
Reaction videos show a YouTube influencer’s reaction to a particular piece of content (movie clips, music videos, other video memes, etc) or a real world event. Driven by strong emotions, these videos build suspense and excitement among viewers who want to react vicariously through the YouTuber.